Companies can gain new customers by offering a better user experience The interface to your website or application becomes the interface to your business. People naturally move in the direction of experiences that let them accomplish their goals as efficiently, reliably, and predictably as possible. Anyone dissatisfied with your product can easily sample a competitor's offering to see how it compares. On the other hand, customers who have a positive experience can become your greatest salespeople, producing a chain reaction of repeat-business.
Online retailers and distributors can improve revenues by improving the user experience and simplifying complex processes. This can be achieved with easier-to-use RIA-based systems that also intelligently promote cross-sell and up-sell opportunities.
Service-oriented enterprises can differentiate themselves from the competition by enhancing their customer service through richer web applications. Rich Internet Applications can intelligently and proactively guide customers through complex decision making. This also has the added benefit of encouraging self-service, thereby reducing call-centre costs.
Rich Internet Applications generally require one-third the development time as traditional platforms.
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